What the world thinks

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YouGov is a global public opinion and data company

Explore the popularity and fame of anything and everything withExplore the popularity and fame of anything and everythingYouGov Ratings

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Do you support or oppose Donald Trump skipping the climate discussion at the G7 summit? Plus, Andrew Luck and face productsDo you support or oppose Donald Trump skipping the climate discussion at the G7 summit? Plus, Andrew Luck and face products

Daily Questions
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A majority of Americans say school lunch should be freeA majority of Americans say school lunch should be free

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Ariana Grande is the most popular MTV VMA Artist of the Year nomineeAriana Grande is the most popular MTV VMA Artist of the Year nominee

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Ariana GrandeAriana Grande

Music Artist

The 63rd most popular and the 33rd most famous pop music artist

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The home for public opinion

YouGov continuously collects opinions from across the world. Whether it’s what people think about brands, politics, current affairs, or the things you talk about with your friends, we have data on it.

6 million members
million members

Our highly-engaged global community, with 2 million members in the US, interacts with us daily on the web and mobile apps.

1000s organizations trust us
organizations trust us

The media, non-profits and companies come to us to find out what the world thinks.

Millions of topics
of topics

Continuously collecting consumer opinions on everything from the popularity of brands to political trends.

    Trusted & innovative

    The media, non-profits and companies come to us to find out what the world thinks. Our innovative approach to data is independently ranked as highly accurate – that’s why we are one of the most-quoted data sources in the US and across the world.

    # 1
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    “They produce a more representative, more accurate national survey than the competition… stands out as a top performer.”

    “Outperformed all others. By a lot… clearly stood ahead of the pack.”

    “No political party can really claim to have won the U.K. election, but one company can - YouGov.”

    “The YouGov model is more than a poll. It's a hybrid of a traditional opinion survey and an exercise in big data analysis.”

    “YouGov was startlingly effective... Their model worked astoundingly well.”

    “Surpassing all expectations... provides results faster and, often, more accurately than rivals.”

    Collecting opinions, globally

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